Ford: Go Further – Super Bowl 2017
Go Further 90-sec TV commercial is Ford’s first Super Bowl one in three years. The advert features Bryan Cranston, an American actor, screenwriter, director, producer, and voice actor. Bryan is best known for portraying Walter White on the AMC crime drama series Breaking Bad, Hal on the Fox comedy series Malcolm in the Middle, and Dr. Tim Whatley on the NBC comedy series Seinfeld.
The soundtrack of the Ford Super Bowl 2017 commercial is song “I Wish I Knew How It Would Feel to Be Free” by Nina Simone. The song served as an anthem for the civil-rights movement in America in the 1960s. Also, it was used as the theme for the 2004 Olympics, and as the music for Coca-Cola (2004, featuring Sharlene Hector of Basement Jaxx) and Swisscom (2012) commercials.
The Ford big game commercial was created by Team Detroit and it focuses on brand awareness rather than promotes a product.
In the end of the film, we can admire an autonomous Ford car from the future. That image is not random. Ford will have a fully autonomous vehicle in operation by 2021 as we can learn from a recent press release.
“The next decade will be defined by automation of the automobile, and we see autonomous vehicles as having as significant an impact on society as Ford’s moving assembly line did 100 years ago,” said Mark Fields, Ford president and CEO. “We’re dedicated to putting on the road an autonomous vehicle that can improve safety and solve social and environmental challenges for millions of people ¬– not just those who can afford luxury vehicles.”
In addition to the extensive testing of these vehicles and intensive collaboration with outside partners, Ford is focusing on expanding its Silicon Valley presence by creating a dedicated campus in Palo Alto to ensure that these innovations will be made. The Ford Research and Innovation Center that was initially created in 2015 will have two new buildings and 150,000 square feet of work and lab space added, and the current Palo Alto staff of 130 people will be doubled by the end of 2017.
The story behind the “Go Further” Ford’s campaign:
“The people of Ford have always believed in one thing: We were born to move.
When we move, we learn.
When we overcome obstacles in our path, we grow.
The human need to move freely is a right we all share.
And it’s our job at Ford to help people overcome
anything that stands in the way of that right.
Solving these problems continues to be our singular purpose.
Because we can only become the people we want to be,
The world we want to be,
When we can move about it freely.”
I Wish I Knew How It Would Feel to Be Free
The advert is well-done and the message is great! Good work Ford!