Fiber One: I Just Can’t Wait To Meet You

Saatchi & Saatchi creates a commercial with a funny twist. Featuring ‘I Just Can’t Wait To Meet You’, sung by Michael Bolton the Fiber One commercial is a story about expectation, struggle, and patience.
The potential to become viral is huge but Fiber One should invest more in youtube advertaising for a jump start.

Behind the Scenes with Michael Bolton (a funny video in which Saatchi & Saatchi explain to the singer what the song is actually about)

The story of a man who is “Expecting” reminds me somewhat of the movie “Junior” with Arnold Schwarzenegger.

Now this is what I call creativity!

9.6

‘Expecting’ is a perfect metaphor. The original song by Michael Bolton is an excellent choice for this funny commercial. How could you not like this ad?

Memorable10.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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