FATH: The faithful dog

The advertising agency DDB creates this brilliant commercial for FATH, a non-governmental non-profit organization (Argentine Institute of Liver Transplantation – Fundación Argentina de Trasplante Hepático). The “The man and the dog” ad intention to inspire people to become organ donors.
Disney donated the rights to use the song from the animation movie Up (2009) in the short and the DDB did the commercial for free.
The end is unexpected and sad. Actually it can make you cry…