Disney Super Bowl 2023 commercial

Disney Super Bowl 2023 commercial celebrates its 100th anniversary. The 90-second spotlights 100 years of unrivaled storytelling and innovation.

The Walt Disney Company marks its 100th anniversary on October 16, 2023, and throughout the year, it will celebrate the fans and storytellers who have sparked the joy and magic that is Disney over the last 100 years.

“As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney’s legacy and his passionate pursuit of excellence that continue to propel the company forward today. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century,” said Robert A. Iger, Chief Executive Officer, The Walt Disney Company. “Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture.”

Disney Super Bowl 2023 commercial, “Disney100 Special Look,” features scenes from iconic Disney films, series, stage productions, theme parks, and fans, as well as a collection of inspiring words from Walt Disney, calling on the shared memories and nostalgia that have given Disney a special place in the hearts of audiences across the globe.

The debut of “Disney100 Special Look” during the big game is an exciting milestone for Disney—with a year full of opportunities for fans and families of all ages to relive their most beloved Disney memories and to delight in new, heartwarming stories and experiences.