Disney Christmas Advert 2022

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Disney released its 2022 Christmas commercial to mark the holiday season. Disney Christmas Advert 2022, named “The Gift,” is a three-minute animated short that celebrates the comfort that storytelling brings families during times of change and how it deepens their bonds through togetherness.

Disney Christmas Advert trilogy

Disney launches magical final instalment of ‘From Our Family To Yours’ Christmas advert trilogy in support of Make-A-Wish

Disney’s first-ever Christmas advert, ‘Lola’ was released in 2020. In this first installment, fans were introduced to Nicole and her grandmother, Lola, and watched how their bond deepened as festive traditions were passed down through the generations.

Last year’s sequel, ‘The Stepdad’, followed a grown-up Nicole and her children, Max and Ella, who welcomed stepdad, Mike, into their home. At the heart of the story was a unique storybook celebrating the magic that small moments like reading together create for families.

Both the 2020 and 2021 adverts reached over 184 million views worldwide combined.

This year, Disney Christmas Advert 2022, the family is preparing for another festive period and the touching arrival of a new baby!

Disney Christmas Advert 2022
Disney Christmas Advert 2022

Disney Christmas Advert 2022

“The Gift” is a powerful story of sibling relationships, experienced through the eyes of the youngest child Ella, as she adjusts to the changing family dynamic. At the story’s heart is a beloved glow-in-the-dark Mickey Mouse soft toy, which connects the past, present, and future. While the elder brother, Max, is first shown giving Ella the Mickey Mouse to comfort her at night, Ella then gifts the soft toy to her newborn sibling at their first meet, welcoming them to the family.

Jessica Darrow

“The Gift” has been developed and produced by Disney’s Consumer Products, Gaming & Publishing creative team, led by Angela Affinita, Director of Brand Marketing and Creative, in partnership with Flux Animation Studios in New Zealand.

Disney Christmas Advert 2022 soundtrack

Star of Walt Disney Animation Studios’ Oscar-winning 2021 film Encanto, Jessica Darrow, performs the emotive soundtrack A Little More – penned exclusively for the advert by LA-based songwriters PARKWILD, Sofia Quinn and Rose Tan.

Providing a powerful vocal narrative to this year’s story, Jessica is best-known for voicing Luisa Madrigal in Disney Encanto and singing the viral sensation Surface Pressure, which reached the top three in the UK single charts earlier this year, with over 276 million YouTube views.

Jessica Darrow, star of Encanto who performs the soundtrack ‘A Little More’, said: “The holidays hold such a special place in my heart and what better way to come together with family and loved ones than through the joy of music? It was such a wonderful song to perform, and I can’t wait for everyone to see the heart-warming story which concludes this inspiring trilogy.”

Beautiful animation

10.0

Lovely animation!

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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