TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
M&S has reunited two British icons – Dawn French as the fairy from last year’s award-winning campaign and joined by Jennifer Saunders as her adorable new sidekick, Duckie, a much-loved and well-worn dog chew toy in M&S Food’s 2022 Christmas advertising campaign.
The characters’ dynamic is sure to bring smiles across the UK, as Dawn French’s glamourous Fairy is joined by the voice of an exasperated and downtrodden Jennifer Saunders as Duckie the chew toy. Sure to bring even more joy is the excitable dog Wylie… set to become a favorite on screens this Christmas.
As Fairy brings Duckie some much-needed “festive cheer”, together they uncover the magic of Christmas with M&S. M&S’ Family Matters, based on interviews with over 5,000 UK adults, reveals two-thirds (67%) are determined to make the most of Christmas and enjoy some much needed ‘festive cheer’ despite the rising cost of living concerns. Approximately two-thirds are set to celebrate at home with family and friends – and food and drink will be the show’s star (80% rank it as a top 3 priority).
Voice of Fairy, Dawn French, says: “I had the time of my life lending my voice to the Fairy that brought Percy Pig to life last year. I was so excited that M&S wanted to bring her back for more adventures and discover more of that AMAZING food… and, this time, with a trusty new sidekick! To have my right-hand-woman back as that sidekick… well, obviously, it was a yes with festive bells on from me!”
Voice of Duckie, Jennifer Saunders, says: “When the call came in asking me to be in the M&S Christmas ad, I didn’t have to think about it. And to bring the team back together for it? It was a Christmas MUST. I mean M&S Food just IS Christmas. And I’m so thrilled to be the voice of the tatty and downtrodden, yet very lovable, Duckie!”
Since last Christmas, Dawn French has become the voice of M&S Food, lending her iconic voice to ads including Valentine’s Day, Easter, and Plant Kitchen. This Christmas, for the first time, she’s joined by comedic partner Jennifer Saunders.
