God of War Ragnarök – All Parents Can Relate

Sony Interactive Entertainment unveiled the latest campaign to support the launch of God of War Ragnarök, the sequel to the critically acclaimed God of War (2018) from PlayStation Studios’ Santa Monica Studios.

The avert brings together an iconic cast of entertainment and sports personalities, along with their talented kids, into one interesting parent-child meeting. LeBron and Bronny James, John and Ella Travolta, and a Kratos-inspired Ben Stiller and his son Quin star in “All Parents Can Relate,” a humorous take on the most relatable aspect of parenthood: no parent gets it right all the time.

“All Parents Can Relate” draws parallels to God of War Ragnarök from an unexpected angle, a group of individuals who know that we are all works in progress. Whether they’re a parent unintentionally embarrassing their child in public or preparing them for a prophesied epic battle.

“‘All Parents Can Relate’ is playfully irreverent, which represents a core tenet of the PlayStation brand,” said Eric Lempel, SVP, Global Head of Marketing, Sony Interactive Entertainment. “Ben Stiller dressed up as Kratos, a surprising mix of iconic talent, perfect comedic timing, and the reactions from the kids – all of these elements work together to produce a piece of creative that is unconventional, unexpected, and uniquely PlayStation.”

“After consulting with my children and their friends, I was informed that this was the biggest game in the world of gaming and that I should definitely consider getting involved and I’m glad I did,” said John Travolta.

When asked about what it was like to work side-by-side with their children, LeBron James shared, “For Bronny and I, the creative on this one was a perfect fit for our personalities and we got to have some fun with it. Being on set with some of the most iconic actors of our time, balancing the improv and the timing of it all was different than anything we’ve done together. Watching him nail his lines so effortlessly and feed off the other incredible talent was pretty surreal. Another proud dad moment for me, for sure.”

“We tend to joke around a lot and had actually never really acted together — and to have all our kids there doing this felt really organic,” Stiller said when asked about sharing this experience with his son. “Quin and I are basketball fans so it was a kick to improv with Bronny and LeBron. I think Quin and Ella and Bronny all did great — they seem to not have any trouble taking us down.”

Credits

Client: Sony Interactive Entertainment
Brand: PlayStation – God of War Ragnarök
Project/Campaign name: “All Parents Can Relate”
Official Title (YT): God of War Ragnarök – All Parents Can Relate | PS5 & PS4 Games
First Air Date: November 1, 2022
Senior Vice President, Head of Global Marketing: Eric Lempel
Senior Director, Marketing Partnerships, Activations & Events: Jill Erb
Director, Influencer Partnerships: Kosi Egbuta
Senior Brand Manager: Tala Rodriguez

Creative Agency: MOCEAN
Production Company: MOCEAN
Postproduction & Finishing: MOCEAN

Chief Creative Officer, Director: Greg Harrison
Chief Operating Officer, Executive Producer: Erica Coates
EVP Strategy, Concepting, Writer: Allan Gungormez
Associate Creative Director, Concepting: Clark Rogers
SVP Entertainment, Accounts: Alyson Fishbein
Account Director: Renee Szostak
Production Director: Spencer Jarrold
Producer: Hyeri Choi
Supervising Producer: Valerie Lopez
Production Coordinator: Amanda Cueva
Line Producer: Austin Sepulveda
Line Producer: James Heth
Creative Director, Editorial: Matt Delamater
Editor: Zachary Weinberg
Assistant Editor: Austin Cadman
Assistant Editor: Anthony Bonetti
Graphics: Grace Kim
Motion Graphics: Brian Strauss
Postproduction Supervisors: Ken Peltan, Douglas Salkin, Scott Angel, Brandon Halverson
Colorist /Conform Artist: Joseph Whiting
Colorist: James Knott
Conform Artist: Andrew Handrich
Audio Mixer: Brian Magill