Coca-Cola: Force Grab
Heart or Humor
The release of one of the biggest blockbusters of the decade is certainly a great time to promote one of the biggest brands the world has ever seen. Here, we take a look at the new ad by Coca Cola. We’ll review this commercial and give it scores out of 10 for memorability, effectiveness, style, humor and execution. Take a look at our thoughts!
Memorability – 8 / 10
Anyone that knows about star wars and is a fan of the drink will find it hard to ignore the highly relatable notion that is portrayed here. All fans of Star Wars have at one stage in their lives reached for an unreachable object and wished they had the Jedi powers to move it towards them. This concept gives us a funny spin on that idea and injects it into a portrayal that ties to dating, being cool and attractive, as all Cola Cola ads tend to do. We’ll remember it because we’ve all been there!
Effectiveness – 8 / 10
Does it make you thirsty? Yes. The setting, the look of the bottle, the way the female character consumes it all tie in to take make us yearn for a sip. Movie night is the perfect excuse to buy in some pop and what better way to celebrate the biggest movie of the year than by having the world’s favorite drink at your side. Should Coke expect a healthy spike in sales around the release date of the movie? Absolutely.
Style – 9 / 10
Good humor, a relatable sequence and clever soundtrack all play a role in ensuring the clip pulls us in right from start to finish. The simplicity and production quality mean we’ll be happy to take the advert in over and over which should always be a top objective for such a high profile clip that has the potential to be rewatched countless times. The apartment plays right into the cool, sexy, and ambitious themes that Coca Cola love to condition their products around. Brilliant styling from a world class brand that aims to relate to a maturing millennial market.
Heart or Humor – 8 / 10
A great gag that all Star Wars fans will adore. Instead of a cheesy gag that actually incorporates a character using the force, Coke have gone with a more contemporary and favorable humour approach that shows us the lead character applying a trick that mimics the force. Far more realistic than telling a fantasy story (which is usually the case for Coca Cola ads released around the holiday season), and far more funny for it.
Execution – 8 / 10
A refreshingly simple concept that has been produced and choreographed exceptionally well. Sometimes it’s very hard to beat just doing the basics perfectly. Great casting and setting ensures the characters stay relative to the millennial target audience. Neither character is overly stunning and the their dwellings are modest yet very urban and highly fashionable. Is it an idea worth multiple millions of views on social media? Perhaps not, but the aim here is to relate favorably to the release of the movie, and this concept delivers that message flawlessly.
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