Busch Light Case Against Space

Busch Light Case Against Space advert features Doug Hurley, an American engineer, former Marine Corps pilot, and former NASA astronaut. The spot was created by the advertising agency The Martin Agency.

The message is that Humans can’t drink beer in space because Zero-G turns it into a foamy mess. If we want to keep drinking beer, we gotta protect what we’ve got down here. This Earth Month, share a Case Against Space by buying a case of Busch Light. For every case bought, Busch Light will donate to One Tree Planted. All to help preserve our one beer-friendly planet.

“When I was up there looking back down on Earth, all I could think about was: Damn, I really miss beer,” Hurley says. “Physics makes it so we can’t drink beer in space. Zero gravity prevents carbonation from rising. Turning beer into a foamy mess. Because we can’t drink this up there, let’s preserve what we have down here, in the great name of beer.“