TV Commercial Review
Memorable
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Style
Heart or Humor
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Hilarious
update: You can watch here the new Bud Light Super Bowl ad 2023
Bud Light unveiled a legendary Super Bowl LV that reunites notable Bud Light characters in one epic commercial. This year, Bud Light is bringing nostalgia with legendary appearances by iconic Bud Light friends including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more, as they all come together to save the Bud Light.
In Bud Light’s:60 Super Bowl LV commercial, Bud Light Legends, fan-favorite characters join forces to help a delivery driver save an overturned Bud Light truck, and ensure the ice-cold Bud Light makes it to the convenience store. Leveraging their combined superpowers, the Legends hilariously celebrate and recreate some of the best moments in the history of Bud Light advertising.
“Back again with Bud Light for Super Bowl LV, honored to share the screen with such legends,” shared Post Malone.
“I can’t believe it’s been twenty years since some of my most memorable moments with my friends at Bud Light,” said Cedric the Entertainer. “I am thrilled to be featured in this year’s Super Bowl ad and loved reuniting with fellow Bud Light Legends to bring some fun to the game.”
This commercial also serves as the formal launch of the new Bud Light Legends program, which recognizes the fans that have supported Bud Light over the years, and encourages them to ‘Join the Legendary’ at BudLightLegends.com for exclusive rewards, custom merch and legendary experiences. Before the big game, fans are also invited to revisit some of their favorite Bud Light commercials from years past by checking out BudLight.com/Vault.
“Fans have loved and celebrated Bud Light’s role in the Super Bowl for decades, and this year, we’re excited to reunite iconic characters in the most epic way with this new spot,” says Andy Goeler, VP of Marketing Bud Light. “Bud Light Legends rewards those that always go the extra mile for Bud Light, the friends that bring the fun wherever they go, and those who understand the importance of good times. Today, we invite our Bud Light Legends to come along with us for the journey.”
