TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
TurboTax unveiled its 2021 Super Bowl advert. The 45-sec commercials was created by the advertising agency Wieden+Kennedy.
Script: “In some places they tax flatulence. The kind that comes from cows. If you’re 100 in New Mexico, you’ll pay no state taxes now. In Hawaii, there’s a credit for maintaining an exceptional tree. Does having visitors on my rental property get me anything? Absolutely, a deduction on upkeep. We’ll come to you in an internet way. To give expert advice. We’ve got knowledge for days. We’re tax experts spreading expertise across the land.”