Boots UK: Christmas TV Ad 2019 – Introducing Bootiques by Boots
TV Commercial Review
Heart or Humor
Thinking outside the box
Ogilvy UK and WPP create this year’s Boots UK Christmas campaign.
Boots is launching hundreds of individual ‘Bootiques’: gift edits curated around the countless personalities that make up the fantastic people that we love. Bootiques will appear online, in Boots stores, in out-of-home, social media and experiential channels.
Whoever you are buying for, Boots will have fun, engaging Bootique for them… There will even be a ‘Build Your Own Bootique’ online tool to share your passions with friends and family.
Marketing Director for Boots UK and Ireland, Helen Normoyle said: “This Christmas we want to help the nation feel good, with a fun look at the very real challenge of finding that perfect gift. People’s ever-changing passions and interests can make it tough to buy for them at Christmas. We have used that challenge as a source of creative inspiration to help customers easily shop from the amazing range of gifts Boots have to offer, across our gifting, beauty, health and wellness ranges.”
Build Your Own Bootique