Super Bowl ad 2022

TV Commercial Review

Heart or Humor

Good Super Bowl ad 2022 features Golden Globe-winning and Emmy nominated actor, filmmaker, and musician, Idris Elba. Idris Elba is known for roles including Stringer Bell in the HBO series The Wire, DCI John Luther in the BBC One series Luther, and Nelson Mandela in the biographical film Mandela: Long Walk to Freedom (2013). He has been nominated four times for a Golden Globe Award for Best Actor – Miniseries or Television Film, winning one, and has been nominated five times for a Primetime Emmy Award.

The message is that “You didn’t even know you wanted it, but we kind of thought you might enjoy it, so we made it. And here you are: Idris Elba in the extended Big Game ad. 83 seconds of Idris… doing Idris things. And just doing what they do best: helping travelers book their perfect trip. Idris’ appreciation for the values of the company, the light-hearted nature of the message, and love of travel drew him in and now we get to be entertained by the master.”

Here you can watch the extended cut of the Super Bowl commercial.


Creative Partner: Horses & Mules – Ryan Gerber & Sam Liu
Creative: In-house

Production Company: Anonymous Content
Managing Director / Executive Producer: Tor Fitzwilliams
Head of Production: Shion Hayasaka
Director: Tim Godsall
DOP: Tim Hudson
Producer: Peter Knowles

Editorial: Final Cut Editorial
Editor “Idris Says Things”: Rick Russell
Executive Producer: Michelle Corney
Producer: Maggie McDermott

VFX: Electric Theatre Collective
Creative Director: Giles Cheetham
VFX Supervisor: David Filipe
Executive Producer: Magda Krimitsou
Colorist: Jason Wallis

Sound Design / Mix: Machine Sound

Music: Barking Owl

Business Affairs/Talent Negotiation: Hailstorm


Business Affairs/Talent Negotiation: Hailstorm

Photographer: Jan Opdekamp @Initials.LA

Assistants: Christian Jimenez , Louis-Philippe Beauduin , Gartzen Martinez

Retoucher: Patrick @EclipseRetouch

Agent: Karen de Schepper @Initials.LA


Director Brand & Production: Carine van der Heijden

Head of Brand Creative: Diana Agudelo Hernandez

Global Brand Creative Manager: Dannika Coleman

Executive Brand Producer: Nadia Pack

Executive Brand Producer: Andrew Slough

Sr. Project Manager: Anja Roos

Head of Brand Studio: Nick Thiel

Designer, Motion: Giuliana Latte

Designer: Wei Lun Wang

Copywriter: Eric Suesz Super Bowl ad 2022 Super Bowl ad 2022



Idris Elba is great!

Heart or Humor8.0
Reader Rating: ( 0 vote ) 0

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