TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Booking.com Super Bowl ad 2022 features Golden Globe-winning and Emmy nominated actor, filmmaker, and musician, Idris Elba. Idris Elba is known for roles including Stringer Bell in the HBO series The Wire, DCI John Luther in the BBC One series Luther, and Nelson Mandela in the biographical film Mandela: Long Walk to Freedom (2013). He has been nominated four times for a Golden Globe Award for Best Actor – Miniseries or Television Film, winning one, and has been nominated five times for a Primetime Emmy Award.
The message is that “You didn’t even know you wanted it, but we kind of thought you might enjoy it, so we made it. And here you are: Idris Elba in the extended Booking.com Big Game ad. 83 seconds of Idris… doing Idris things. And Booking.com just doing what they do best: helping travelers book their perfect trip. Idris’ appreciation for the values of the company, the light-hearted nature of the message, and love of travel drew him in and now we get to be entertained by the master.”
Here you can watch the extended cut of the Booking.com Super Bowl commercial.
Credits:
Creative Partner: Horses & Mules – Ryan Gerber & Sam Liu
Creative: In-house Booking.com
Production Company: Anonymous Content
Managing Director / Executive Producer: Tor Fitzwilliams
Head of Production: Shion Hayasaka
Director: Tim Godsall
DOP: Tim Hudson
Producer: Peter Knowles
Editorial: Final Cut Editorial
Editor “Idris Says Things”: Rick Russell
Executive Producer: Michelle Corney
Producer: Maggie McDermott
VFX: Electric Theatre Collective
Creative Director: Giles Cheetham
VFX Supervisor: David Filipe
Executive Producer: Magda Krimitsou
Colorist: Jason Wallis
Sound Design / Mix: Machine Sound
Music: Barking Owl
Business Affairs/Talent Negotiation: Hailstorm
Client: Booking.com
Business Affairs/Talent Negotiation: Hailstorm
Photographer: Jan Opdekamp @Initials.LA
Assistants: Christian Jimenez , Louis-Philippe Beauduin , Gartzen Martinez
Retoucher: Patrick @EclipseRetouch
Agent: Karen de Schepper @Initials.LA
Client: Booking.com
Director Brand & Production: Carine van der Heijden
Head of Brand Creative: Diana Agudelo Hernandez
Global Brand Creative Manager: Dannika Coleman
Executive Brand Producer: Nadia Pack
Executive Brand Producer: Andrew Slough
Sr. Project Manager: Anja Roos
Head of Brand Studio: Nick Thiel
Designer, Motion: Giuliana Latte
Designer: Wei Lun Wang
Copywriter: Eric Suesz