TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
BMW unveiled two funny adverts to promote the BMW X5 with optional Intelligent Personal Assistant. The first one is named “Private Beach” and the second is “Seafood.”
In the commercial “Seafood” the smart assistant makes a not very smart recommendation and the driver looks for a hospital. All with the help of the smart assistant. Strange scenario to promote the BMW Intelligent Personal Assistant …
