Apple: Chinese New Year – Daughter

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Apple unveiled a commercial in time for the 2020 Chinese New Year (Saturday, January 25 ). The eight-minute film is the story of three generations of Chinese women coming together at Chinese New Year.

The film was shot on iPhone 11 Pro and directed by Theodore Melfi. Cinematography by Lawrence Sher. Starring Zhou Xun, a China’s leading actress.

The background music is the song: ‘Hope’ By Varqa Buehrer.

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10.0

I like it!

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 10

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