TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Pepsi unveiled five new commercials with the new tagline “That’s What I Like”: “Glow Up” and “Fade Away,” by Goodby Silverstein & Partners, and “DJ BBQ,” “Subway,” and “Lavandería,” by Alma.
Credits
“Fade Away” & “Glow Up:”
Agency: Goodby Silverstein & Partners
Creative Co-Chairman: Jeff Goodby
Co-Chairman: Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Director: Adam Reeves
Creative Director: Brandon Mugar
Associate Creative Director (Copy): Rony Castor
Associate Creative Director (Art): Anthony O”Neill
Copywriter: Clark Chamberlin
Art Director: Jason Gan
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: Matthew Winks
Broadcast Producer: Georgia Totvanian
Direct Focus
President: Barry Rosen
Executive Producer: Neil Goldberg
“Jam Session” “DJ” & “Subway:”
Agency: Alma
Director: Joseph Kahn
Creative Chairman/CEO: Luis Miguel Messianu
Co-President/Chief Creative Officer: Alvar Sunol
Director TVC: Joseph Kahn
Production house H: Supply & Demand LA
Executive Producer: Nathan de la Rionda
Editorial House: Wild Child Editorial
