TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Bass Pro Shops and Cabela’s Super Bowl commercial is a message about nature’s healing power. The 60-second commercial, titled “Get Back to Nature,” features people everywhere returning to adventure in the great outdoors. Messaging reminds viewers that, “the great outdoors are wide open,” and “to get back to nature” and “connect with the ones we love the most.”
“Get Back to Nature” was originally envisioned by Johnny Morris and produced in-house with creative support from Dave Swaine at St. Louis-based Kuhl-Swaine. The voice-over is Drew Montgomery.
The film features Patrick Mahomes and Bass Pro’s home state’s Kansas City Chiefs against Tom Brady and the Buccaneers just down the road from its Tampa destination store in the heart of great fishing.
“On the eve of the 50th anniversary of Bass Pro Shops, in addition to providing added inspiration for families to get out in nature together, we wanted to celebrate and say thank you to our incredibly talented and passionate team members at Bass Pro Shops and Cabela’s stores across North America who have very deservingly earned the reputation as, ‘The World’s Foremost Outfitters.'” Morris added.
Fifty years ago, as an avid young angler Johnny Morris founded Bass Pro Shops in the back of his father’s liquor store in Springfield, Missouri, the company’s sole location for its first 13 years. Over the course of the years that followed, the outdoor retailer has established itself as one of America’s most beloved brands. The company manufactures Tracker Boats and ATVs as well as Ascend kayaks that also are proudly showcased in the outdoor-themed message.
