TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
If you don’t know yet, Ryan Reynolds became a co-owner of the American style gin label in 2018. In other words, with this video, he promotes his own product.
In the Aviation Gin advert, he announces the launch of a unique homeschool gin for stressed-out parents. It sounds like a good joke, but he assures us that this is a real product. So, Reynolds created a new bottle just for parents.
Our verdict: a perfect PR stunt with a real product.
