Avenger King Valkyrie ft. in Direct Line advert

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Relax Super Heroes

Saatchi & Saatchi creates an interesting commercial for Direct Line featuring Avenger King Valkyrie. ‘We’re On It’ features Tessa Thompson in her role as King Valkyrie to promote Direct Line business insurance.

“Whatever happens, we want our customers to know that our cover gives them the back-up they need to feel secure. What better way to reinforce we are there for our customers than by showcasing that when ‘We’re On It,’ even the universe’s greatest superheroes need a break,” said Wendy Moores, head of marketing at Direct Line.

The advert is out in time for Marvel’s Thor: Love And Thunder

Avenger King Valkyrie
Avenger King Valkyrie

Good

8.6

Good integration of the Marvel character.

Memorable8.0
Effective8.0
Style9.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 1 vote ) 9.6

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