adidas x Gucci collaboration

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Opinions about adidas x Gucci collaboration are divided: Some people claim that collaboration will devalue the Gucci brand, and others love the adidas x Gucci new products.

For the launch of the collection combining the codes of two historic brands, Creative Director Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalog. Adding a kinetic twist, the visuals come alive with energetic individuals stretching, running, or dancing in place to a soundtrack of pensive phrases portraying how adidas x Gucci sparks infinite interpretations.

Credits:
Photography by Carlijn Jacobs.
Art direction by Christopher Simmonds
Music: Taana Gardner “Heartbeat (Club Version) (2016 – Remaster) (K. Nix)

adidas x Gucci advert

Good

8.0

Unexpected collaboration.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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