TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Santa's hidden talents
ALDI unveiled its Christmas 2020 campaign named “Go Full Christmas.” The ad features eight synchronized Santas into a pool.
The advert was created by BMF Australia and directed by Hamish Rothwell (he directed the ALDI Christmas 2018 ad)
CREDITS
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Creative Team: Emily Field and Kiah Nicholas
Designer: Matthew Hughes
Chief Strategy Officer: Christina Aventi
Group Strategy Director: Kinga Papp
Senior Strategic Planner: Kellie Box
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Senior Account Director: Hayley Basham
Account Manager: India Gates
Account Executive: Flora Fraser
Head of TV: Jenny Lee-Archer
Agency Producer: Claire Seffrin
Director: Hamish Rothwell
Production Company: Good Oil
Executive Producer: Juliet Bishop
Producer: Tracey-Lee Permall
Post Production: Blockhead
VFX Supervisor: Jesse Meha
Editor: Lucas Baynes, Arc Edit
Sound Production: Rumble Studios
Music Supervision – ‘Skwod’: Trailer Media
Composer: Elliott Wheeler, Turning Studios
DOP: Geoffrey Simpson
Production Company: Bantam
Content Director: Al Moore
Art Buyer: Basir Salleh
Photographer: Tom Wholohan
Producer: Audra Diciunas and Georgie Lineham
Head of Retouching: Rhiannon Jansma
Production Director: Julie Sorrell
