Kohl’s: Give With All Your Heart

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Yard NYC creates this emotional advert for Kohl’s with the tagline “Give With All Your Heart.” The story is about a friendship between a little girl and her neighbor, an elderly woman.
The soundtrack is The Rainbow Connection by Willie Nelson.

The message is “This year looks different—and so do our wish lists. Where once we just wished for things like toys and tech, we’re now wishing for happiness, understanding and kindness more than ever. And time spent together is the greatest gift of all. This year looks different because the world is different. So give with all your heart. Happy holidays from Kohl’s.”

Heart touching

9.4

Good.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 3 votes ) 10

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