TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Epic
The advertising agency The Marketing Arm creates the “DieHard is Back” commercial for Advance Auto Parts, an automotive aftermarket parts provider. Directed by John Suits, the two-minute film features John McClane, played by Bruce Willis.
John McClane is searching for a new car battery and getting help from Argyle (De’voreaux White) and Theo (Clarence Gilyard).
Credits
Advertising Agency: The Marketing Arm, USA
CEO: Andrew Robinson
President: Trina Roffino
EVP, Creative: Will Clarke
SVP, Creative: Leo Santos
SVP, Creative: Harris Wilkinson
Sr. Creative Director/Art Director: Rob Neatherlin
Sr. Director, Concepting: Stu Hill
Associate Director, Concepting/Copywriter: Nick Cernoch
Creative Director: Steve Hinckle
Associate Creative Director: Shelly Williams
Sr. Art Director: Ida Brown
Sr. Copywriter: David Fox
Art Director: Zach Phillips
SVP, Account: Lori Thelen
Director, Account: Shyrl Bagneris
Sr. Account Executive, Account: Stephanie Ibanez
EVP, Strategy: Kathleen Colditz
VP, Strategy: Chris Lee
Strategist: Stephen Bellinger
Vice President, Production: Diana Schroeder
Sr. Producer: Matt Williams
Production Company: Natural Selection
Executive Producers: Amanda Mortimer, Nicole Flores
Director: John Suits
Director of Photography: Will Stone
Production Designer: David Dean Ebert
Costume Designer: Anthony Tran
Casting: Bobby Stephenson / 5th Street Studios
Makeup: Hugo Villasenor
Hair: D’nelle Almanza
Editors: John Suits, Adam Grabarnick
VFX Producer: David Brown
VFX Supervisor: Matt Von Brock / Ghost VFX
Graphics: Howard Shur, Rik Michul, Adam Petke / Flawless Post
VO: Ashton Smith / KMR Talent
Media Planning and Buying: 360i
PR Agency: FleishmanHillard
