The advertising agency The Marketing Arm creates the “DieHard is Back” commercial for Advance Auto Parts, an automotive aftermarket parts provider. Directed by John Suits, the two-minute film features John McClane, played by Bruce Willis.
John McClane is searching for a new car battery and getting help from Argyle (De’voreaux White) and Theo (Clarence Gilyard).
Credits
Advertising Agency: The Marketing Arm, USA
CEO: Andrew Robinson
President: Trina Roffino
EVP, Creative: Will Clarke
SVP, Creative: Leo Santos
SVP, Creative: Harris Wilkinson
Sr. Creative Director/Art Director: Rob Neatherlin
Sr. Director, Concepting: Stu Hill
Associate Director, Concepting/Copywriter: Nick Cernoch
Creative Director: Steve Hinckle
Associate Creative Director: Shelly Williams
Sr. Art Director: Ida Brown
Sr. Copywriter: David Fox
Art Director: Zach Phillips
SVP, Account: Lori Thelen
Director, Account: Shyrl Bagneris
Sr. Account Executive, Account: Stephanie Ibanez
EVP, Strategy: Kathleen Colditz
VP, Strategy: Chris Lee
Strategist: Stephen Bellinger
Vice President, Production: Diana Schroeder
Sr. Producer: Matt Williams
Production Company: Natural Selection
Executive Producers: Amanda Mortimer, Nicole Flores
Director: John Suits
Director of Photography: Will Stone
Production Designer: David Dean Ebert
Costume Designer: Anthony Tran
Casting: Bobby Stephenson / 5th Street Studios
Makeup: Hugo Villasenor
Hair: D’nelle Almanza
Editors: John Suits, Adam Grabarnick
VFX Producer: David Brown
VFX Supervisor: Matt Von Brock / Ghost VFX
Graphics: Howard Shur, Rik Michul, Adam Petke / Flawless Post
VO: Ashton Smith / KMR Talent
Media Planning and Buying: 360i
PR Agency: FleishmanHillard