TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Dashlane, a password manager software company, unveiled its one-minute-long spot Super Bowl 2020 commercial. A man finds himself traveling between the good place and the bad place. As he realizes he’s headed for the light—BAM!—password, please. All of our compounded password pain crystallizes in the absurdly funny moment when our hero is quite literally locked out of heaven.