Doritos: Super Bowl 2020 commercial – Western Show
Super Bowl ad review
Heart or Humor
Doritos Super Bowl 2020 commercial is bringing the country’s favorite country-meets-rap musical duo — Lil Nas X and Billy Ray Cyrus — together for another head-turning collaboration alongside critically acclaimed movie legend, Sam Elliott. The campaign fits directly into Doritos’ newly revamped mantra and tagline, Another Level.
The 2020 TVC will be the first time that the beloved Cool Ranch flavor gets the spotlight in a Doritos Super Bowl ad. As one of the most popular Doritos flavors for decades, Doritos Cool Ranch has become a staple snack in chip fans’ pantries around the world. Now, Doritos is bringing fans into a new era of cool in 2020 by launching a revamped Doritos Cool Ranch that’s packed with even more Cool Ranch flavor — it’s the same great flavor everyone loves, now with more “cool” seasoning.
In the span of just one year, 20-year-old Lil Nas X has gone from an aspiring artist crashing with siblings in Atlanta to one of the biggest stars in music today. Born Montero Lamar Hill, Lil Nas X created his genre-shattering song “Old Town Road” in December 2018, bringing to life a song that would forever change the music industry and touch lives across the globe. Fueled by a remix with Billy Ray Cyrus and many viral moments in culture throughout the year, the song rose to #1 on the Billboard Hot 100 in April 2019 and held the spot for 19 consecutive weeks, becoming the longest-running song to stay top the chart in its history. “Old Town Road” has been recognized with a CMA Award, an American Music Award, a Teen Choice Award, 2 BET Hip-Hop Awards, 2 MTV Video Music Awards, the Smithsonian American Ingenuity Award for Youth, and an Apple Music Award. The Diamond-certified track has accumulated 3.1 Billion global streams and over 800 Million video views to date, while also landing on various ‘Best Songs of the Year’ lists from Billboard, PAPER, TIME, LA Times, Complex, Vice and more.
In June 2019, he also released his debut EP called 7. The eclectic collection featured 8 new tracks that ranged from mainstream rap and pop styles to alternative rock. The song “Rodeo” included a cameo from Cardi B, while second single “Panini” went on to hit #1 at Rhythm radio and received a remix from DaBaby. To cap his banner year, Lil Nas X was nominated for six Grammy Awards including Best New Artist, Record of the Year and Album of the Year, and is currently at work on his debut album via Columbia Records.