Novartis, a global leader in pharmaceuticals, is back in the Super Bowl spotlight with a daring 60-second spot titled “Your Attention, Please.” Airing in the second quarter of the 2025 Big Game, this commercial aims to capture—and hold—viewers’ attention in an era defined by constant distraction. Below, we break down the ad’s message, creative flair, and why it could resonate long after the final whistle. Novartis enlisted the talents of actress Hailee Steinfeld and comedian Wanda Sykes to front this campaign. Steinfeld, known for her roles in “Spider-Man: Across the Spider-Verse” and “Hawkeye,” brings a fresh and engaging presence to the screen. Sykes, a breast cancer survivor, adds authenticity and gravitas to the message, underscoring the importance of early detection and regular screenings.
Innovative Messaging in a Competitive Landscape
In a Super Bowl lineup traditionally dominated by humor and celebrity endorsements, Novartis’ ad stands out by addressing a serious health issue with a direct and impactful message. The commercial features Steinfeld urging viewers to “give breasts the attention they deserve most,” directing them to the website YourAttentionPlease.com for more information.
