Poppi, the prebiotic soda brand, notably returned to the Super Bowl stage with its commercial titled “Soda Thoughts” during Super Bowl LIX in 2025. This 60-second spot features influencers Alix Earle (she stars in the Carl’s Jr. advert, too), Jake Shane, and Rob Rausch, encapsulating the indecision many face when choosing between sugary sodas and healthier alternatives. The ad’s vibrant visuals and youthful energy underscore Poppi’s commitment to offering a low-sugar beverage that seamlessly fits into a glamorous lifestyle.
The commercial’s narrative centers on the common dilemma of selecting a beverage, portraying Poppi as a sophisticated choice that doesn’t compromise on flavor. By integrating influencers who resonate with a younger, health-conscious audience, Poppi effectively communicates its brand ethos: a healthier soda option that doesn’t skimp on taste or style
Poppi’s ad exclusively features influencers in a departure from traditional celebrity-driven campaigns, marking a significant shift in Super Bowl advertising strategies. This approach aligns with the brand’s image and appeals directly to its target demographic, emphasizing authenticity and relatability over star power.
Concluding with the message, “Soda’s for drinking, not overthinking,” the commercial encourages viewers to make the switch to Poppi without hesitation. This call to action positions Poppi as the modern choice for those seeking a healthier yet indulgent beverage experience.
For those interested in experiencing the ad firsthand, you can watch it below:
