Salesforce made return to Super Bowl advertising with its “Gate Expectations” commercial during Super Bowl LIX in 2025. This 30-second spot features actors Matthew McConaughey and Woody Harrelson, illustrating the practical applications of Salesforce’s AI assistant, Agentforce, in enhancing everyday experiences.
A Glimpse into AI-Enhanced Travel
The commercial opens with McConaughey rushing through Heathrow Airport, attempting to catch a flight. He remarks, “I didn’t use Agentforce, the powerful AI from Salesforce, so an AI agent didn’t send me the fastest route to my gate.” In contrast, Harrelson, who utilized Agentforce, enjoys a seamless journey, highlighting the AI’s efficiency in optimizing travel plans.
By integrating two well-known actors, Salesforce effectively communicates the advantages of Agentforce in a relatable and engaging manner. The ad emphasizes how AI can simplify complex tasks, making everyday activities more efficient and enjoyable.
Disappointing to see two talented actors promoting a controversial company like Salesforce.
not impressed.