Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Brilliant
Volvo unveil a new emotional commercial named “Moments.” The advert promotes The New Volvo XC60. The marketing story of the Volvo commercial is “Sometimes the moments that never happen, matter the most. Introducing the New Volvo XC60. The Future of Safety.”
The advert was produced by the advertising agency Forsman & Bodenfors and poduced by Jim Elfving.
“This film featuring the new XC60 highlights how important active safety systems have become and reflects Volvo’s leadership in this area. We launched our City Safety autonomous emergency braking system as standard equipment in all new Volvos back in 2008, starting with the first generation XC60. Today, these systems are finally becoming an industry standard,” said Anders Gustafsson, Senior Vice President, Region EMEA at Volvo Car Group.
Credits:
Karl Risenfors: Art Director
Andreas Malm: Art Director
Gustav Johansson: Copywriter
Anders Bothén: Account Director
Ewa Edlund: Account Manager
Martin Joelsson: Graphic Designer
