Review
Memorable
Effective
Style
Heart or Humor
Execution
Gorilla
The advertising agency DDB and the creative agency Palm + Havas make “The New King” commercial for Volkswagen. The advert features an inflatable gorilla that from a car dealership. The gorilla follows the brand-new red Volkswagen Tiguan driven by the actress Paige Mobley. The background music is the song Livin’ Thing by Electric Light Orchestra.
Offensive commercial. Do not like this commercial as it continues with myth of dark wanting light. Disgusting!!!!!!!
don’t understand the dark wanting light comment from mary brown, but I find it a stupid commercial and can’t understand what having an inflatable gorilla chase the red car with the blonde girl driving is “a new king” ???? is the gorilla the king of the jungle? thought it was the lion?? dumb, thank goodness she is pretty
“The New King” commercial for Volkswagen showcases the brand’s innovation and creativity in a compelling way. It’s a great example of how effective storytelling can elevate a brand and connect with consumers on a deeper level.