TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Volkswagen Australia unveiled its new TV commercial. The advert was created by the advertising agency DDB Sydney.
The marketing message is:
“We made the most powerful ute ad ever, for the most powerful ute in its class. Turns out it was ‘too powerful’ to broadcast. 580Nm. You can basically stop reading now if you want to. Because that number right there is everything. It’s what you’ll stand around the BBQ comparing with your mates. It’s what’ll get you up that hill. Tow that boat.
It’s what’ll give you the confidence ‘out there’ to tackle just about anything. And it’s partly the reason the ad we made was deemed too powerful to show you.
Confidence seems to be a bit of a theme with the Amarok V6, and why wouldn’t it be? When you’ve got a class-leading 3.0 litre Turbo Diesel putting out 200kW on Overboost, and doing 0-100 km/h in 7.3 seconds, you’re going to start acting a little confident. Hell, you might even go ahead and make an ad that you can’t show anyone because it’s too epic.
The 580Nm Amarok V6 might be too powerful for us to advertise, but it’s not too powerful for you to test drive. Hit the link, and book one for yourself. Besides, power this intense is better felt, than seen.”
The film is directed by Adam Stevens (Goodoil Films production company)
Credits
Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Partner: Jade Manning
Creative Partner: Vincent Osmond
Senior Creative: Tim Woolford
Senior Creative: Tommy Cehak
Managing Partner: Nick Russo
Senior Business Director: Astrid Noble
Business Manager: Luke Thistleton
Digital Business Manager: Christelle Quillien
Planning Partner: Graham Sweet
Head of Integrated Content: Sevda Cemo
Lead Senior Producer: Tania Jeram
Senior Digital Art Director: Berengere Sottas
Senior Designer: Paul Jansen
National Marketing Manager: Nick Reid
Product Marketing Manager: James Thompson
Retail and Digital Communications Manager: Nathan Johnson
Production Company: Goodoil Films
Director: Adam Stevens
Executive Producer: Sam Long
Producer: Catherine Warner
DOP: Daniel Ardilley
Editor: Mark Burnett from The Editors, Sydney
Assistant Editor: Grace Eyre from The Editors, Sydney
Grade: Ben Eagleton from BE
Online/VFX: NigelMortimer,StefanCoory
Post Production: Blockhead VFX, Sydney
Sound Engineer: Anthony Aston, Rumble Studios
Music: Johnny Green, Rumble Studios
Media agency: PHD Sydney
