TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Interesting CGI mouth.
Virgin Media (NASDAQ:VMED) unveiled its new ‘Hyped‘ campaign to promote the benefits of the Stream. The advertising agency VCCP London worked with partners Electric Theatre Collective, Jungle, Soho Music, and Duffy Sound to create the spot. Rollo Jackson, from Somesuch, directed the Virgin Media commercial.
Voiced by British garage icon MC Neat, the Virgin Media advert announces, ‘Listen, this is your TV speaking!’ and concludes, ‘The future of viewing is here, the future of viewing is Stream.’
DJ Luck & MC Neat are a British musical duo, composed of Joel Samuels (a.k.a. DJ Luck) and Michael Rose (a.k.a. MC Neat) mainly performing a combination of house music and UK garage. They had three consecutive top 10 hits in the United Kingdom from 1999 to 2000.
Virgin Media advert promotes the Stream, but what Stream is? Virgin Media Stream is available to both new and existing customers who take Virgin Media broadband only or broadband and home phone package at no additional monthly cost, offering a quick and easy entertainment add-on that pairs perfectly with our lightning-fast broadband – offering speeds up to 22x faster than the UK average.
