Uber: Boxes – Let’s Unlock Cities
In this commercial
Created by the advertising agency Forsman & Bodenfors, the new Uber’s commercial was shot on the streets of Bangkok and it about traffic crisis.
The marketing story is “We’ve all been there. Stuck in traffic. Desperately looking for parking, frustrated and angry and late for a meeting. In this film for Uber in Asia, we want to illustrate how absurd the traffic situation is. And suggest that ride sharing – rather than one man in every car – could be a part of the solution.”
The background music is the song “Bare Necessities” from the 1967 animation film “The Jungle Book.”