TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Interesting
“Start Your Impossible” campaign supports Toyota’s eight-year global sponsorship of the Olympic and Paralympic Games. This spot was created by the advertising agencies Saatchi & Saatchi (Los Angeles & Dallas) and Dentsu (Tokyo).
The message is “Over 85 years of innovation have brought us our greatest mission yet: giving the freedom of movement to humankind. That’s why Toyota is the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee.”