Heineken: Better Together featuring Thierry Henry

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Funny

Created by the advertising agency Publicis, Italy, the new Heineken’s commercial features Thierry Henry, the French professional football coach and former player who was most recently the manager of Ligue 1 club Monaco.
Directed by Megaforce (Riff Raff Films) and film production Iconoclast, the advert’s background music is the song All By Myself by Eric Carmen.
The advert is enjoyable to watch, the cast is good and the viewers feedback is positive. Well done Publicis, Italy!

Credits
Advertising Agency: Publicis, Italy
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Senior Art Director: Giulia di Filippo
Copywriter: Sara Rosset
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
TV Producer: Michela Fiaschi
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Account Supervisor: Barbara Ruscio Levi
Account Supervisor: Codruta Arbore
Account Executive: Lischa Steiper
Production Company: Iconoclast Paris
Director: MEGAFORCE
DOP: Matias Boucard
Executive Producer: Charlotte Marmion
Line Producer: Lucile Baruchel
Production Designer: Arno Roth
Costume Designer: Elise Bouquet, Reem Kuzayli
Post Producer: John Meunier
Editors: Nicolas Larrouquere
Post Production Company: MPC
Executive Producer: Dafydd Upsdell
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Associate Creative Director: Gustavo Lacerda
Digital Creative Director: Sandra Bold
Associate Creative Director: Arthur Amorim
Associate Creative Director: Dan Arango
Junior Art Director: Alex Eftimie
Junior Copywriter: Anton Kuerschner
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
Digital Video Producer: Sanam Bartoletti
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Account Supervisor: Codruta Arbore
Account Executive: Lischa Steiper
Digital Production Company: Iconoclast Studio Paris
Director: Jason Yan Francis
DOP: Mélodie Preel
Executive Producer: Manon Leurent
Line Producer: Rémi Farkas
Post Producer: John Meunier
Editor: Philippe Roch
Post Production Company: MPC
Executive Producer: Dafydd Upsdell
Post Production Producer: Christopher Preston Barnes
VFX Supervisor: Fraser Cleland
Colourist: Peter Oppersdorf

All By Myself by Eric Carmen song Lyrics:
When I was young
I never needed anyone
And makin’ love was just for fun
Those days are gone
Livin’ alone
I think of all the friends I’ve known
But when I dial the telephone
Nobody’s home
All by myself
Don’t want to be, all by myself anymore
All by myself
Don’t want to live, all by myself anymore
Hard to be sure
Some times I feel so insecure
And love so distant and obscure
Remains the cure
All by myself
Don’t want to be, all by myself anymore
All by myself
Don’t want to live, all by myself anymore
When I was young
I never needed anyone
And makin’ love was just for fun
Those days are gone
All by myself
Don’t want to be, all by myself anymore
All by myself
Don’t want to live, all by myself anymore
All by myself
Don’t want to be, all by myself anymore
All by myself
Don’t want to live, all by myself anymore
All by myself
Don’t want to be, all by myself anymore
Source: LyricFind
Songwriters: Eric Carmen / Sergei Rachmaninoff

All By Myself

8.6

An interesting beer advert.

Memorable8.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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