TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
TK Maxx launched its 2020 Christmas advert, a spot created by Wieden+Kennedy London and directed by Matthijs van Heijningen. The ad follows the story of ‘Lil’ Goat.’
The voice-over is Bill Nighy. The soundtrack is the song The Game Remix by Gabriel Garzon Montano.
The marketing campaing is “After the year we’ve had, everyone deserves to feel special this season. And that includes everyone in our lives, even pet goats”
Credits
W+K Creative Credentials:
ECD: Tony Davidson & Iain Tait
CD: Hollie Walker & Cal Al-Jorani
Creatives: Francesca Van Haverbeke & Florence Deary
Planners: Michael Hines & Vincent Johnson
Group Account Director: Matt Owen
Account Director: Alice Shaw
Account Manager: Tom Campbell
Agency Producer: Richard Adkins
Business Affairs Manager: Alex Coomer
Production Company: MJZ
Director: Matthijs van Heijningen
Executive Producer: Dickie Jeffares
Production Company Producer: Sara Nouman
Director of Photography: Molly Manning Walker
Fashion Stylist: Rachel Davis
Home Interior Stylist: Jane Field
Editing Company: Work Editorial
Editor: Jono Griffith
Edit Executive Producer: Ben Tomlin
Visual Effects Company: Moving Picture Company
VFX Head of Production: Louise Unwin
VFX Creative Director / Head of CG – Carsten Keller
Visual Effects Supervisor: Kamen Markov
Animation Director: David Bryan
Colourist: Philip Hambi
Sound Design & Mix Company: Factory
Sound Designer: Anthony Moore, Jack Hallett
Sound Producer: Lucy Spong
Music Supervision: Jake Buckley @ Birdbrain
