TAG Heuer ad 2023 ft. Ryan Gosling and Vanessa Bayer

TV Commercial Review

Heart or Humor


An excellent action-packed advert

TAG Heuer, the Swiss luxury watch brand, has taken an unconventional approach to celebrating the 60th anniversary of its iconic Carrera timepiece. The company has produced a Hollywood action-comedy titled “The Chase for Carrera,” starring brand ambassador Ryan Gosling and Vanessa Bayer. The short film is a thrilling, high-octane chase that pays tribute to the Carrera’s racing heritage while embodying the brand’s motto, “Don’t crack under pressure.”

Directed by Nash Edgerton and produced by David Leitch’s 87 North, the company behind renowned action films such as John Wick and Deadpool 2, “The Chase for Carrera” features Gosling and Bayer in a relentless pursuit involving various vehicles and movie sets. In a meta touch, Leitch plays himself as the on-screen director.

The Carrera timepiece, first created in 1963 by TAG Heuer’s former CEO Jack Heuer, was inspired by the dangerous Carrera Panamericana race. The watch’s design emphasizes readability and simplicity, making it perfect for drivers navigating high-speed turns. Over the years, the Carrera has evolved into a symbol of elegance, sportiness, and daring.

Gosling and Bayer’s comic chemistry is evident in the film, as they improvise many of the best lines. Moreover, the film contains several easter eggs referencing the Carrera’s illustrious past, such as nods to racing history and iconic figures like Jacqueline Evans de López.

In a world-first for a luxury brand, Gosling will continue to wear different iterations of TAG Heuer Carreras in multiple iconic Hollywood roles. The actor already wore the minimalist TAG Heuer Carrera Three Hands in the Netflix spy thriller The Gray Man. The partnership between Gosling and TAG Heuer is a testament to Carrera’s status as a global icon.

TAG Heuer ad 2023 Analyze


  • A-list actors Ryan Gosling and Vanessa Bayer bring star power and comic chemistry to the film.
  • Action-packed sequences and a thrilling storyline showcase TAG Heuer’s daring and adventurous spirit.
  • The film’s easter eggs and nods to racing history add depth and intrigue for fans of the Carrera timepiece.


  • The unconventional approach of an action-comedy film for a luxury watch brand may not resonate with all viewers.
  • Some viewers may find the chase sequences too intense or overwhelming.
  • The focus on TAG Heuer’s Carrera timepiece might limit the appeal for those unfamiliar with the brand’s history.

TAG Heuer’s bold, creative, and humorous approach to celebrating the 60th anniversary of the Carrera timepiece is an exciting new direction for the brand. With a star-studded cast and a thrilling storyline, “The Chase for Carrera” is a fitting tribute to the iconic watch’s racing heritage and enduring elegance.

TAG Heuer ad 2023 Ryan Gosling
Ryan Gosling

Social Media Reactions and Sentiment Analysis for TAG Heuer Ad

The TAG Heuer commercial featuring Ryan Gosling and Vanessa Bayer has taken social media by storm, with rave reviews and positive sentiments pouring in from all corners. The ad showcases the new Carrera watches with an action-packed chase and a touch of humor, earning praise from fans, celebrities, and fellow actors alike.
Corpse Husband, a popular internet personality, commented, “Ryan makes everything look perfect,” while Big Morg pointed out that Gosling’s performance channeled his iconic role in The Nice Guys. Peterjg expressed relief at the change in marketing strategy, noting that this campaign was a welcome departure from previous cringe-worthy efforts by the brand.
The commercial has been a hit among viewers and those who took part in its creation. Dopy, an actor in the commercial, said they “had a blast filming this with you guys,” while Zack, another actor, thanked TAG Heuer for choosing him as their brand ambassador.
Social media users also praised the comedic talent of Vanessa Bayer, who played the lady chasing Ryan Gosling. Red Wolf suggested that she should be on Saturday Night Live, while others lauded the directing, the choice of music, and the overall quality of the ad.
Many users expressed their love for the Carrera watches and the brand itself. Suzanne Davies, who purchased a TAG Heuer watch last year, said she felt like Gosling when wearing it. Others appreciated the collaboration between TAG Heuer and Porsche, with Schuey saying the Carrera Porsche Special Edition watch is among his favorites.
Some comments even ventured into the philosophical realm, with Lotsobig 1 musing about the possibility of our universe existing solely to be part of a Ryan Gosling advertisement.
Overall, the sentiment surrounding the TAG Heuer commercial has been overwhelmingly positive. This innovative and captivating ad has breathed new life into the brand’s image, leaving viewers wanting more and eager to see what TAG Heuer has in store for the future.

How are Ryan Gosling and Vanessa Bayer

Ryan Gosling and Vanessa Bayer are two accomplished actors known for their versatile performances and unique talents in the entertainment industry.

Ryan Gosling, a Canadian actor and musician, rose to fame in the early 2000s with his memorable roles in films such as “The Notebook” and “Half Nelson.” Since then, he has delivered outstanding performances in a range of genres, including dramas like “Blue Valentine,” action thrillers like “Drive,” and musicals like “La La Land,” for which he received a Golden Globe Award for Best Actor. Gosling’s ability to portray complex characters and evoke deep emotions in his audience has earned him a reputation as one of the most talented actors of his generation.

On the other hand, Vanessa Bayer is an American actress and comedian best known for her work on the long-running sketch comedy show “Saturday Night Live” (SNL). During her time on SNL, Bayer showcased her incredible range as a performer, creating memorable characters and delivering spot-on celebrity impressions. After leaving SNL, she continued to make a name for herself in the comedy world with appearances in popular films and TV shows such as “Trainwreck,” “Brooklyn Nine-Nine,” and “I Love That For You.”

Despite their different backgrounds, Gosling and Bayer share a strong on-screen chemistry, as evidenced by their collaboration in the TAG Heuer commercial “The Chase for Carrera.” Their unique combination of Gosling’s dramatic prowess and Bayer’s comedic timing brings an exciting dynamic to the action-packed film. The duo’s ability to effortlessly switch between high-stakes action and light-hearted humor demonstrates their exceptional versatility as actors and their commitment to delivering captivating performances.

Vanessa Bayer stars in the TAG CARRERA advert 2023
Vanessa Bayer stars in the TAG CARRERA advert 2023
TAG Heuer ad 2023 Ryan Gosling
Ryan Gosling stars in the TAG Heuer ad 2023



Very good!

Heart or Humor10.0
Reader Rating: ( 3 votes ) 8.7

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Comment (1)

  1. I honestly thought this chase would have escalated all the way to the beginning shot, where we have a “groundhog” effect where everything looped around

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