Strahl: Handle with I don’t care

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Apriil and Strahl creates a DM (direct marketing) campaign where drink glasses were sent directly in the mail to potential customers, without any form of packaging protection.

handle advert

Credits
Advertising Agency: Apriil, Norway
Global Chief Creative Officer: Doffen Trellevik
Concept: Cédric Luceau
Senior Copywriter: Erik G.Lysø
Senior Art Director: Øystein Vik
Agency Account Director: Einar Rustad Nilssen
Agency Account Manager: Malin Skjelsnes
Agency Producer Sandra Valvik
Client Account Director: Ragnhild Byrkjeland

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