Wendy’s: Halloween advert
TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advertising agency VMLY&R creates an interesting advert campaign for Wendy’s. The campaign name is “Soggy Fries.”
The message is “They’re ghostly. They’re creepy. They’re cold and soggy. They’re not ours. Try Wendy’s New Hot & Crispy Fries and avoid the horror of the cold and soggy.”
I liked the way the Halloween campaign highlighted the quality of the product being promoted.

Cold and soggy
9.2
I like it!