Solo: Love Your Car

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The advertising agency citymedia creates a funny advert for Solo, a new brand, the first of its kind in Israel, that leads to a new era of car services.

Taking care of your car is a burden that you carry with you everywhere you go. That’s the concept of the first ever Solo – “Love your car” campaign, a spot directed by Omri Dekel Kadosh.

From now on, you no longer need to spend your time going to the Auto repair shop or worrying about your vehicle’s ongoing maintenance. Instead – just like food or banking services – you can conveniently do it all online, custom-made for you. Solo offers car maintenance and repair services, and an online shop with hundreds of thousands of car accessories, all at discount prices and without leaving the comfort of your house. A Solo representative will jump over and drive your car to all necessary treatments.

Solo Love Your Car advert


Advertising Agency: Citymedia, Tel Aviv
Creative Director: Lior Sasson
Senior Copywriter: Yoram Ben Zion
Copywriters: Dor Aharonovich, Daniel Katz, Inbal Shwartzman
Senior Art Director: Daniel Piatkies
Studio Manager: Eran Blumstein
Agency CEO: Daniel Winer
Head Of Business Leadership: Natalie Doten
Senior Account Manager: Adi Peled
Account Manager: Maya Segal
Director: Omri Dekel Kadosh
Production House: Og Group
Executive Producer: Gilad Shnider
Director of photography: Moshe Mishali
Editor: Amir Winkler
Original Music: Cherie and Renno



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