Super Bowl 2020
Memorable
Effective
Style
Heart or Humor
Execution
Good
Snickers Super Bowl 2020 commercial was created by BBDO New York and AMV BBDO and includes an original song. Named “Fix the World,” the Snickers’ advert presents an absurdly satisfying solution to fix the world.
Dubbed ” SNICKERS Fixes the World,” the new spot highlights humorous and relatable signs of a world that’s clearly not itself, such as grown-ups riding scooters, babies named after produce, devices that listen to your conversations and parents who text dirty pics. The brand’s solution is then revealed: As a crowd gathers in song to watch, a giant SNICKERS is “fed” to the Earth in a grand attempt to fix the world. The spot ends with some evidence that SNICKERS’ plan just may be working.
The Snickers Super Bowl 2020 commercial features Luis Guzmán (known for his prolific character roles), Miranda Cosgrove, Bill Walton and Charlotte Flair
“This new ad marks the latest evolution of our award-winning ‘You’re Not You’ campaign,” said Josh Olken, Brand Director, SNICKERS. “Since the first Super Bowl spot 10 years ago, we’ve shown the power of SNICKERS to satisfy when you’re out of sorts. Our attempt to ‘fix the world’ is a new angle, and our biggest yet: When the world itself is out of sorts, maybe it just needs a SNICKERS.”
