Seven Paris Hilton adverts for Uber Eats
In this commercial
TV Commercial Review
Heart or Humor
I’ll Be Eating
Uber Eats has continued its most unlikely lineup yet with Paris Hilton joining the Irwin Family (Bindi, Robert, and Terri Irwin) as Australia Zoo’s newest hire. There are three new Paris Hilton adverts for Uber Eats in the campaign:
- The Irwins have a Surprise for Paris Hilton
- The Hottest Track of 2022 ft. Paris Hilton
- The Zoo Life with Paris Hilton
The reality television star brings her iconic blend of glitz and glam to Queensland’s animal enclosures adorned in a hot pink uniform – rosé tinted work boots and all. It’s the latest celebrity link-up of Uber Eats’ award-winning Tonight I’ll Be Eating campaign.
Hilton’s haute couture wardrobe and antics as an animal handler are in stark contrast to the khaki threads of her overly enthusiastic – and at most times patient – adopted Australian family headlined by Bindi, Robert, and Terri Irwin.
The American heiress gets her perfectly preened nails dirty cleaning out animal cages and undertaking a series of ‘big sister’ tasks as part of her “zoo fam” that leaves the entire Irwin family with little other than “Crikey Paris” to say.
“The Irwins have become my ZFFs – they’re my zoo fam forever. It was so much fun filming these segments with them. I really hope the audience finds the commercials as joyful as I found filming them!” said Paris Hilton.
“Paris and I definitely have a shared love of animals. Paris is welcome to don her pink khakis anytime she’s in Australia and spends time with our beautiful wildlife on her next visit. She’s a great mum to Diamond Baby and her other sweet pups,” revealed Bindi Irwin.
The unlikely quartet is joined on the silver screen and in out-of-home artwork by a scaly, feathered, and furry supporting cast that includes snakes, chihuahuas, and oversized birds.
In one io the Paris Hilton adverts see Paris was unveiled as the latest member of the Australia Zoo family. Quick to make herself at home she sets up her adored chihuahuas in their own enclosure – not realizing that there are already scaly inhabitants lurking there. Paris could quip “That’s not hot,” as fictional carnage ensues with her prized pooch Diamond Baby at the center of the drama.
In another Paris Hilton advert the American reality star and legal advocate is seen stretched out snapping selfies on a sun lounge, floating in a crocodile enclosure as Robert Irwin distracts an enormous crocodile snapping its jaws just meters away. When Robert pleads “Paris you’re meant to be helping” to the laissez-faire attitude of the Hollywood favorite in one ending she nonchalantly responds – “Hello, I’m helping with your image.”
“People following the storyline will see that families really can come together around shared experiences. While things start off a little uncertain with Paris, by the end of the campaign the relationship goes full circle and we are adopted into her family and she’s welcomed into ours as an honorary Irwin,” shared Robert Irwin.
“By fusing the nationally adored Irwins and a global star in Paris Hilton we’re creating an instantly iconic family that sparks unexpectedly joyful moments in the same way the Uber Eats platform does,” added Head of Marketing, Uber Eats ANZ, David Griffiths.
The remaining scenes will show Paris in equally testing environments with her Australian family and the supporting animal cast, all of whom quickly welcome the American into their lives until she is officially crowned a “Z-F-F” [zoo fam forever].
Paris Hilton adverts for UBER Eats credits:
CLIENT: UBER EATS
SR. MARKETING DIRECTOR, APAC: Lucinda Barlow
Director Of Marketing, Anz: Andy Morley
Head Of Marketing, Uber Eats Anz: David Griffiths
Brand Campaigns Lead, Uber Eats Anz: Channa Goonasekara
Brand Marketing Associate, Uber Eats Anz: Emma Bull
Creative Director, Global: Viktor Jacobsson
Strategy Lead, Apac: Ally Doube
Co-Marketing Lead, Anz: Olivia Sykes
Social Media Lead, Apac: Isaac Lai
Media Lead, Apac: Louisa Chu
Communications Director, Anz: Peta Fitzgerald
Communications Manager, Anz: Nick Vindin
Creative Agency: Special
Founding Partners/Co-Ceo : Lindsey Evans & Cade Heyde
Partners & Co-Cco: Julian Schreiber & Tom Martin
Creative Directors: Sarah Parris & Max Mckeon
Creative Leads: Mark Starmach & Alastair Flack
Creatives: Laura Grimshaw & Hannah Mccowatt
Head Of Business Management: Tori Lopez
Business Director: Laura Little
Business Manager: Dharsh Sundran
Talent Director: Emily Stewart
Group Strategy Director: Celia Garforth
Strategy Director: Kellie Box
Executive Producer: Sevda Cemo
TV Producer: Bill Doig
Integrated Producer: Steph Wilkinson
Head Of Stills And Digital: Nick Lilley
Stills Producer: Danielle Senecky
Digital Producer: Stacy Szabo
Head Of Design: Adam Shear
Designer: Maggie Webster
Social Lead: Sarah Mckie
Finished Artist: Jen Bailey
Chihuahuas: Diamond Baby, Poochi Mama, Chimichurri, Glitter Queen
Komodo Dragon: Indah
Media Agency: Mediacom
Social Agency: Hello Social
Retail Agency: H/Commerce
Film Production: Finch
Production Company: Finch Company
Director: Alex Roberts
Cinematographer: Matt Toll
Managing Director: Corey Esse
Executive Producer: Loren Bradley
Producer: Cath Anderson
Edit House: Arc Edit
Editor: Dan Lee
Post Producer: Daniel Fry
Post Production: Blockhead
Colourist: Billy Whychel
Online Operator: Karen Fabling
Composer: Adam Moses
Sound Engineer: Tone Ashton
Stills Production: Chee Productions
Photographer: Chrisopher Tovo
Executive Producer: Matt Chee
Executive Producer: Tamiko Wafer
A good campaign.