TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The most durable Apple Watch ever
The Apple commercial – Hard Knocks was created in-house and directed by Craig Gillespie through the production company MJZ.
The Apple advert shows the durability of the Apple Watch Series 7 and the background music is the song “Power of My Love” by Jack White.
Apple Watch Series 7 features a redesigned front crystal with a stronger and more robust geometry that is over 50 percent thicker than that of the Apple Watch Series 6, making it more crack-resistant without compromising optical clarity. Apple Watch Series 7 is also certified IP6X dust-resistant, making it more durable in environments like the beach or the desert, while still maintaining excellent swimming performance with a water resistance rating of WR50 (A water-resistance rating of 50 meters).
The advert is efficient as the message is well sent to the audience, and the product is shown a lot.
