TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
Samsung unveiled a funny commercial to promotes Galaxy Note10. The marketing message is “The power of the Galaxy Note10 with S Pen does everything so you can do anything. Introducing next-level power.”
The 60-second ad features an alpaca with a trendy and colorful hairstyle that become viral.
Directed by Nicolai Fuglsig through MJZ the advert features the song Apache by the Incredible Bongo Band/Grandmaster Flash remix.
Credits
Pio Schunker, Executive Vice President, Head of Global Brand Marketing, Mobile Communications Business
Sonia Chang, Vice President, Global Brand Marketing, Mobile Communications Business
Luciana Kim, Director, Global Brand Marketing, Mobile Communications Business
Yoonie Park, Senior Manager, Global Brand Marketing, Mobile Communications Business
Lawrence Kang, Manager, Global Brand Marketing, Mobile Communications Business
Youngeun Kang, Manager, Global Brand Marketing, Mobile Communications Business
Agency: BBH NY
Chief Creative Officer – Gerard Caputo
Executive Creative Director, Head of Creative – Jonathan Mackler
Creative Director/Copywriter – Lucas Bongioanni
Creative Director/Art Director – Jackie Anzaldi
Associate Creative Director/Copywriter – Liz Loudy
Head of Production – Brooke Kaylor
Executive Producer – Jason Souter
Director of Business Affairs – Librado Sanchez
Managing Director – Brett Edgar
Group Account Director – Dan Wallace
Account Supervisor – Lucie Kittel
Account Manager – Cris Flores
Associate Account Manager – Becky Tanner
Group Strategy Director, Managing Partner – John Harrison
Comms Strategy Director – Zack Green
Project Manager – Cameron Wells
Production Company: MJZ
Director – Nicolai Fuglsig
Executive Producer – Emma Wilcockson
Line Producer – Alicia Richards
Director of Photography – Joost van Gelder
Production Designer – Dan Betteridge
Editorial: Rock Paper Scissors
Editor – Adam Pertofsky
Executive Producer – Eve Kornblum
Post Producer – Lisa Barnables/Julianne Cort
Asst Editor – Ayssa Oh/David Bryen/Christian Oreste
Visual Effects: The Mill
Executive Producer – Andrew Somerville
Senior Producers – Mandy Harris, Colin Blaney
Producer – Sue Yee Hubbard
Project Coordinator – Will Jellicorse
Production Coordinator – Roberto Herrera
Creative Director – Nathan Kane
CG Shoot Supervisor – Ruben Vandebroek
2D Shoot Supervisor – Chris Mortimer
2D Lead Artist – Jeff Robins
2D Artists – Taner Besen , James Cudahy, Lucia Hill Barroso, Andrew Emmerson, Sungeun Moon, Andre Vidal, Fabien Coupez, Matthew DeFranco, Ari Reisner, Roger Cerqua, Aravind Mani, Gangadharam Raja, Maheshwaran Chandrasekaran, Mangesh Borkar, Nehal Desai, Samarendra Lenka
Paint Artists – Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa
Tracking Artists – Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A
Matte Painting – Charles Lee
Design – Laura Nash, Dom Han
Paint Artists – Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa
Tracking Artists- Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A
Matte Painting – Charles Lee
Design – Laura Nash, Dom Han
Telecine: The Mill
Colorist – Adam Scott
Audio Mix: Sound Lounge
Mixer – Tom Jucarone
Executive Producer – Alicia Rodgers
Music: “Apache”
Incredible Bongo Band / Grandmaster Flash remix
