Lamborghini: Sián FKP 37

This commercial, Lamborghini introduce Sián FKP 37, the first super capacitor-based hybrid V12. The message is "When you are ahead of your time, you can shape reality." About Lamborghini Sián FKP 37: The Sián FKP 37 has arrived: the first supercapacitor-based hybrid V12 by Automobili Lamborghini. Power, beauty and the iconic Lamborghini V12 engine are coupled with an electric boost to create an unrivaled gem of engineering and technology characterized by genuine Lamborghini DNA. Sián, thunderbolt in Bologna’s dialect, a name that underscores various aspects of the car. Its speed, which goes beyond 350 km/h, its impetuous beauty, the close…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

This commercial, Lamborghini introduce Sián FKP 37, the first super capacitor-based hybrid V12. The message is “When you are ahead of your time, you can shape reality.”

About Lamborghini Sián FKP 37:
The Sián FKP 37 has arrived: the first supercapacitor-based hybrid V12 by Automobili Lamborghini. Power, beauty and the iconic Lamborghini V12 engine are coupled with an electric boost to create an unrivaled gem of engineering and technology characterized by genuine Lamborghini DNA.
Sián, thunderbolt in Bologna’s dialect, a name that underscores various aspects of the car. Its speed, which goes beyond 350 km/h, its impetuous beauty, the close ties with the Bologna area, and its explosive arrival in the world of super sports cars.

Start. This is when pure emotion begins. Because electrification doesn’t have to mean going unnoticed.
The most exciting soundtrack you can listen to on the road is the sound of a Lamborghini engine, and the new Sián FKP 37 doesn’t debunk the myth. The iconic V12 delivers 785 CV, the highest ever reached by a Lamborghini engine. Added to this is a 48V electric motor coming directly out of the gearbox, for an immediate and better performance during acceleration and gear shifting.
And it’s a world first: no other mild-hybrid vehicle has ever had a direct connection between the electric motor and wheels.
Finally, with 720 Nm of torque, the perception of acceleration is second to none: driving it isn’t just a pleasure, but an emotion without limits.

The Design DNA of Lamborghini is taken to its peak levels: inspired by the Countach, the Sián FKP 37 has sharp lines, aerodynamic elegance and an unmistakable silhouette.
Its totally carbon fiber body leaves you breathless. The electrochromic roof and moving surfaces controlled by smart materials are sculpted by innovative lines. The Terzo Millennio-inspired headlights leave behind an indelible luminous signature that will shape future Lamborghini design.

The emotion that a Lamborghini gives starts even before you drive it. Inside the Lamborghini Sián FKP 37, luxurious Italian craftsmanship meets technology and comfort. The interior is designed to give the best driving experience possible: comfort with an adrenaline-charged feeling of acceleration. What’s more, the recurring elements of Lamborghini design are featured on the inside: the Y-shaped stylistic features, the hexagon and the meticulous attention to perfection in every detail.

The new Lamborghini Sián FKP 37 is a technological marvel able to fire up incredibly strong emotions. The most extraordinary innovation is the hybrid system, aimed at providing power and lightness at the same time. The innovative lightweight mild-hybrid architecture has a lithium-ion supercapacitor, which is three times more powerful than a battery of the same weight. It’s a low voltage 48V system which enables current peaks of up to 600A to be reached. Powered by this current, the electric motor delivers engine torque directly to the rear wheels, and during braking it uses the inertia to recharge the capacitor. The electrical power flow is symmetrical and ensures the same efficiency during the charge and discharge cycles, without overheating.

With the Sián FKP 37, a new autonomous technology also enters the world of cars. At the back of the engine hood are autonomous vent flaps driven by smart materials, which by their nature are temperature sensitive. These flaps open autonomously when the temperature around the exhausts rises too much, without the aid of electric controls and sensors, using only the thermal distortion of the material.

The state of the art of technology is everywhere, not only in the world’s first super capacitor hybrid system.
With the carbon fiber monocoque, titanium intake valves, active aerodynamics and rear wheel steering, Lamborghini continues to be a dream which is not just difficult to achieve, but hard for all other super sports car to pursue.

Speed

9.2

Not bad. The car looks so futuristic.

Memorable9.0
Effective10.0
Style10.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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