Reese’s Super Bowl ad 2024 is hilarious!

With the brand’s comedic return to the biggest football event since its last 2020 spectacle, this ad, narrated by Will Arnett, takes us on a tumultuous journey of fear, acceptance, and ultimate indulgence.


  1. Will Arnett’s Golden Voice: Imagine Morgan Freeman narrating your life, but instead, it’s Will Arnett, and your life is just eating Reese’s. That’s the vibe. Arnett’s narration is like a warm blanket of humor, wrapping us up as we navigate through the initial shock to the sweet acceptance of change.
  2. Emotion Rollercoaster Ride: This ad taps into our deepest fears (no, not clowns) – changing our favorite snacks. It then does a 180 and takes us to euphoria, proving that maybe, just maybe, adding caramel isn’t the end of the world.
  3. A Love Letter to Fans: This isn’t just an ad; it’s an ode to Reese’s fanatics. Showcasing the intense bond between consumer and candy, it’s clear Reese’s knows its audience is as loyal as they come, and yes, they will riot over chocolate and peanut butter.


  1. Too Real, Maybe?: The ad’s panic might trigger some real anxiety in the staunchly anti-change crowd. It’s all fun and games until someone thinks you’re really messing with their Reese’s.
  2. Caramel Eclipse: Amidst the emotional whirlwind, the star of the show – the caramel – almost takes a backseat. It’s there, it’s gooey, but did we forget about it amidst the chaos?
  3. FOMO Marketing: The hype around limited availability might create more tears than joy. What’s worse than changing Reese’s? Not being able to try the new version at all.
Reese's Super Bowl advert 2024 is hilarious
Emotions run high in the quest for Reese’s Caramel Big Cup

Reese’s Caramel Big Cup ad brings the drama, the laughs, and a bit of existential candy crisis into our lives. It’s a rollercoaster that starts at panic station and ends in caramel nirvana. Change can be good, especially when it’s wrapped in Reese’s paper.

Reese's Super Bowl ad 2024 is hilarious
From panic to euphoria: The Reese’s evolution.

Who is Will Arnett?

Will Arnett, the comedic genius with a voice that could sell ice to Eskimos, has long been a staple in the entertainment industry. From his iconic role as the illusionist Gob Bluth on “Arrested Development” to voicing the brooding caped crusader in “LEGO Batman,” Arnett’s career is as varied as it is successful. His ability to infuse humor into any situation makes him the perfect narrator for an ad that plays with our emotions as much as our taste buds. Arnett’s involvement in the Reese’s Caramel Big Cup commercial is like the cherry on top of an already delicious sundae, proving once again that everything is better with a little bit of Will.

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