Pura: Babies advert – It’s Time For A Change

According to Pura, 90% of the wipes currently sold in the UK contain plastic.

The campaign tagline is “It’s time for a change!” and the message is “Plastic-free, allergy-free, and completely biodegradable wipes. Forget the babies, it’s the adults who need a change.”

In the new Pura TV advert, babies everywhere have found out that 90% of wipes contain plastic and don’t biodegrade for 100 years.

Created by the advertising agency FCB Inferno, the film shows a lot of cute babies trying to warn the planet of the danger of non-ecological diapers.