PUMA: Join Neymar Jr. in the crazy world of future Z

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The advertising agency LaFourmi, France creates this high-octane advert for Puma. The Puma’s commercial features Neymar Jr.

In-line with the FUTURE Z football boot, PUMA has unveiled the Neymar Jr. Future collection. The collection features the signature Neymar Jr. number 10 logo throughout, in bright Brazilian colors and fonts inspired by the pichacão graffiti found on the streets of São Paolo and includes the Neymar Jr. jersey, shorts, training accessories, and off-pitch apparel.

Built around an adaptive FUZIONFIT+ compression band, the FUTURE Z provides optimal lock-in and support for movement so explosive it will drive the opposition craZy. The eye-catching new boot integrates an innovative Z-shaped Dynamic Motion System outsole for multidirectional movement and traction, with a thin layer of GripControl Pro applied to the upper material for superior touch and ball control.

Advertising Agency: LaFourmi, France
Creative Directors:Julien Hablainville, Xavier Yonter, Clement Cimarro
Editor: Clement Cimarro
TV Producer: Barbara Vaira
Producers: Remy Solomon, Arthur Parratte, Evan Djenki
Photographers:Adrien Lagier, Ousmane Ly
Production Company: Adeus
Music: Kouz

“The biggest innovation of the FUTURE Z is the FUZIONFIT+ compression band, placed at the mid-foot,” said Lilly Cocks, Developer Teamsport Footwear. “The band was developed using a special combination of polyester and spandex yarns, along with special technical yarns to create the perfect balance of compression, comfort and durability, giving the wearer that second-skin feeling.”



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