Pringles: Frank from West of Dead
TV Commercial Review
Heart or Humor
Pringles takes over a gaming influencer’s Twitch channel to launch a new campaign – bringing the gaming world together with real life.
The launch took place on Leah Viathan’s Twitch channel (Twitch Follower: 166,466), with a surprise appearance by a zombie. The zombie is a character named Frank, co-developed by Pringles, who escaped from the video game West of Dead in Leah’s room and reached for her Pringles can, which shocked gamers and Leah’s fans around the world.
Leah had been announcing the partnership on her social media channels for days, creating excitement and anticipation for the gaming community’s launch.
With Ron Pearlman in the lead role, Pringles and West of Dead used their creative synergies to create Zombie Frank together. Frank’s appearance in the real world is an innovative campaign that was first integrated into a video game storyline.
Following a series of other streams with various European influencers, such as RevedTV (Twitch Follower: 415,627) from Germany, Frank will appear again in West of Dead – the gaming scene has never seen anything like it before. From the 10th. February, Frank becomes an integral part of West of Dead, where he sits at a table in the saloon, waiting to meet players and give them tips.
Susie McBeth, Brand Manager West of Dead: “We knew our gamers would enjoy it and get involved in creating a gaming campaign. It was a great experience, and we are proud to be part of something new and innovative The Pringles campaign is a great fit for the game West of Dead, and we look forward to welcoming Frank back in February. “
Andreas Billker, Pringles Senior Market Activation Manager DACH, commented: “This is the second gaming campaign that Pringles has launched, and as one of the leading snacking brands, it was great to launch such a creative ‘premiere.’ It is great to see that even our zombie Frank couldn’t wait to get his hands on Pringles. We hope to snack, and gaming fans alike will enjoy meeting Frank in the West of Dead. “